Consumer Analytics

Target.com was second only to Walmart.com in terms of the number of unique visitors its website attracted this holiday season, and as such is well positioned to capture a large share of this year’s record online spending. Total online holiday sales advanced 13% to nearly $31 billion, according to the online measurement firm comScore. For the 56-day period beginning Nov. 1 through Dec.

Mobile commerce is expected to be among the dominant topics at the National Retail Federation’s Annual Convention and EXPO in New York City, with break-out sessions and a super-session devoted to the fast-growing channel. Two recent studies offer insights into the channel. Here are some highlights:

Amazon and Netflix are the top scorers in terms on online customer satisfaction, according to the sixth annual ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition). Both had a score of 86 on the study’s 100-point scale, with 80 generally considered the threshold for excellence. Here are the study’s top performers:

U.S. consumers spent an estimated $36.4 billion in online purchases during the period Oct. 31 to Dec. 24, according to MasterCard Advisors' SpendingPulse, registering a 15.4% year-over-year increase over the 2009 holiday season.

SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check.

New York City -- Barnes & Noble reported a preliminary same-store sales increase of 9.7% for the nine-week period ended on Jan. 1, led by the popularity of its Nook e-readers (the figure includes Nook devices sold in stores but not on its website). Last week, Barnes & Noble said the Nook had become its best-selling single item ever.

Barnes & Noble, which put itself up for sale in August, introduced the Nook in 2009 in a bid to compete with Amazon.com's market-leading Kindle and win a share of the growing digital books market.

San Mateo, Calif. -- DemandTec, the collaborative optimization network for retailers and consumer products companies, announced that it has acquired substantially all of the assets of Applied Intelligence Solutions, LLC (AIS), a developer of intelligent software solutions for the retail enterprise with a specific focus on softline retailers.

Chicago -- Total GAFO retail sales for Christmas week (week ending Dec. 25) slipped 4.1% compared with last year, while the company’s retail traffic index (SRTI) reported a 6.8% total U.S. foot traffic decline for the same period, according to ShopperTrak’s National Retail Sales Estimate (NRSE). The 2010 calendar shift that placed Dec. 26 on a Sunday as opposed to a Saturday last year had the greatest impact on overall performance.

Ann Arbor, Mich. -- While many e-retailers had a holiday to celebrate, customer satisfaction with the Top 40 online retailers overall has fallen since last year, according to the sixth annual ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition).