Consumer Analytics

North Wilkesboro, N.C. – Despite discussions about the need for retailers to develop a “social media strategy,” the reality is that social media is not a monolithic entity. Different social media platforms reach different types of consumers, are used for different purposes and draw traffic at different times of the day. Thus, a social media strategy really needs to be a collection of smaller strategies that are built around the dynamics of each individual platform a retailer chooses to leverage.

Chicago -- Omnichannel specialty apparel retailer Threadless takes an active approach to Twitter marketing that has resulted in significant lifts in site traffic and customer engagement. At the recent Internet Retailer conference in Chicago, representatives from Threadless and Twitter discussed how retailers can get more from their Twitter campaigns.

“Every tweet was a call to action,” said Threadless Marketing Director Todd Lido. “We were seeing growth but it felt like the strategy was getting stale.”

Largo, Fla. – Track Daily Deal, an online service for deal site shoppers, is launching new deal analysis reports. The reports evaluate daily deal sites on criteria such as how a site ranks against competing sites, how often and when it adds deals, how much consumers usually save and number of visitors.

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

Yonkers, N.Y. – American consumers are reporting significantly fewer financial troubles than any time in the past three years, according to the Consumer Reports Index. The Index’s trouble tracker index, which measures the proportion of consumers that have faced difficulties as well as the number of negative financial events they have encountered, dropped from 41.7 in April to 34 in May. This is the lowest trouble tracker score since Consumer Reports began reporting it in April 2009 and more than 50% below its all-time high score of 68.7 in September 2009.

Total U.S. Shopper Traffic in Retail Stores and Malls for May 2013

Shopper activity had a healthy gain last month. Retail foot traffic increased 9% in May compared to April 2013, consistent with generally positive month-over-month retail traffic trends. Foot traffic for May 2013 increased 6.9% compared to the same month in 2012.

New York – Initial Bloomberg estimates indicate US retail sales edged up 0.4% last month, with growth in the job market spurring increased consumer willingness to spend money. The projected increase is the largest in three months and follows smaller increases of 0.1% in April.