Consumer Analytics

Vienna, Va. -- Business listings identity management provider Localeze said Tuesday that casual dining restaurant Texas Roadhouse is using its local search solutions.

Since launching the local search business listings identity management, Texas Roadhouse said it has experienced a 40% increase in website traffic directly from online listings found on local search, mobile and social platforms like Google, Yahoo, Bing, YP.com and Facebook.

Ann Arbor, Mich. -- The American Customer Satisfaction Index's annual E-Commerce Report, produced in partnership with ForeSee Results and released on Tuesday, showed that customer satisfaction with e-commerce websites is down 2.6% to 79.3 on the ACSI's 100-point scale.

The results are the lowest since 2004.

According to the report, falling satisfaction with online retail pulled down aggregate satisfaction with the e-commerce sector overall, which also includes online brokerage and online travel.

Washington, D.C. -- A report released Tuesday by the U.S. Commerce Department said sales at U.S. retailers edged up 0.3% in January, less than the expected 0.5% to 0.6% increase, but still the seventh straight month of gains. A series of snow storms that hit much of the country throughout the month was cited as one of the factors for the weaker showing.

BENTONVILLE, Ark. — Walmart has named Cindy Davis EVP of its global consumer insights business unit created two weeks ago as part of a larger corporate restructuring.

Davis, who joined Walmart in 2007 and previously served as EVP membership and marketing for Sam’s Club will continue to report to Sam’s Club president and CEO Brian Cornell, although she will be responsible for understanding broad consumer trends world wide and to create advanced analytical tools to support the business.

Bentonville, Ark. -- Wal-Mart Stores named Cindy Davis as executive VP Global Consumer Insights. In the position, she will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business.

Davis most recently served as executive VP membership, marketing and e-commerce at the Sam's Club warehouse store division. A successor in that role will be named at a later date, Wal-Mart said.

New York City -- Information Builders, a provider of business intelligence solutions, announced that Helzberg Diamonds has standardized on the WebFocus BI platform to provide advanced analysis and reporting capabilities to managers at 230 stores across the United States.

San Francisco -- More than one-third of customers who returned gifts they received this past holiday season were not satisfied with their return experiences, according to a new study released by MarketTools, which provides software and services for market research and enterprise feedback management.

The study found that of those not satisfied with the return process, 32% cited the retailer’s return policy as the main source of angst, 23% were unhappy with the form of refund the retailer provided, and 22% were dissatisfied with long lines.

By Akhilesh Srivastava, [email protected]
According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

New York City -- One-third (29% ) of consumers across eight major economies have been victims of credit-card fraud in the past five years, according to the 2010 Global Card Fraud Survey by ACI Worldwide, an international provider of payment systems.

New York City -- The California Supreme Court says merchants in the state can no longer ask credit-card customers for their ZIP codes, the Associated Press reported.