Consumer Analytics

Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.

LOS ANGELES — Virtual Piggy, an online service that allows parents to monitor their children's online shopping behavior, has deployed technology enabling youth younger than 18 to safely make donations to the American Society for the Prevention of Cruelty to Animals. 

New York -- Specialty retailer Vera Bradley has helped boost the revenue and margins generated by its recently launched line of baby accessories by obtaining advance insight from consumers about what they would pay for certain products and also what features most interested them.

Boulder, Col. -- QuikTrip is the nation’s most popular convenience store, according to a new study by Market Force Information. QuikTrip was voted the most popular c-store chain among the more than 7,600 study participants, followed by Wawa, RaceTrac, Speedway and Arco/ampm.

Deerfield, Ill. -- Walgreens on Wednesday posted third-quarter sales of $18.3 billion, up 3.3%.

Same-store sales were up 1.3%, with front-end comparable store sales up by 0.3% and pharmacy comp sales up 2%. Prescriptions filled were up 7% for the quarter.

Walgreens reported that more than 72 million Walgreens faithful have signed on for the company's Balance Rewards loyalty program through May.

San Jose, Calif. -- The majority (61%) of global consumers are open to shopping at a ‘self service’ fully automated store with vending machines and kiosk stations offering virtual customer service, according to a new survey by Cisco.

Chicago -- During a morning keynote session on Wednesday at the Internet Retailer Conference in Chicago, former Vice President and self-described “recovering politician” Al Gore related a couple of interesting facts about how the Internet is shaping modern commerce. First, he stated that when an online network increases in size its value increases by a squared amount, so that for example a network that doubles its number of users quadruples in value.

Austin, Texas — Kimberly-Clark is looking to RW3 Technologies to help the company optimize its trade promotion investment. K-C will leverage RW3’s mobile technology solutions to keep its brands positioned front and center on shelves.