Consumer Analytics

Mexico City, Mexico -- DemandTec said Thursday that Latin America’s largest drugstore retailer Farmacias Ahumada S.A. (FASA) has extended its agreement to use DemandTec’s advanced pricing analytics to drive profit and customer loyalty.

New York City -- Target, Kohl's and J.C. Penney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.

Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:

New York City -- Wal-Mart Stores said its Walmart and Sam's Club divisions will now report their U.S. sales data to Nielsen Holdings, which will become the retailer's primary provider for market information, tools and training, the companies said in a joint announcement on Thursday.

Nielsen gathers and analyzes sales information from a variety of U.S. chain stores, giving manufacturers, Wall Street analysts and others a glimpse at how products are selling.

Chicago -- A report released Thursday by ShopperTrak found that retailers should expect fewer shoppers this back-to-school season, but average tickets are anticipated to be larger.

According to ShopperTrak, national retail sales, when compared with the same period last year, will rise 3.8% in August, while foot traffic will decrease 2.9%.
 

PORT WASHINGTON — Consumer electronics are growing increasingly popular with children, as indicated by NPD's latest survey, which revealed that in the past year 78% of portable video game systems purchased, and 56% of portable digital media players (PDMP) purchased were given to the child. 

For households with kids ages 4 to 14, newer devices such as e-readers and media tablets were acquired at single-digit rates (8% and 5%, respectively) in the past year, slowly driving up the number of homes where kids have access to these devices. 

ANN ARBOR, Mich. and WASHINGTON — When given a choice, American consumers prefer to purchase organic foods, according to the Thomson Reuters-NPR Health Poll. The survey found that 58% of Americans say they choose organic over conventionally produced foods when they have the opportunity, a number that spikes higher among both young and highly educated respondents. Sixty-three percent of respondents under the age of 35 prefer organic foods, as do 64% of those with a bachelor's degree or more.

NEW YORK — Rising food prices and shrinking package sizes is a top concern for consumers, according to Deloitte's "2011 Consumer Food and Product Insight Survey."

New York City -- A survey released Tuesday by Deloitte found that 87.7% of shoppers believe prices in food stores are escalating and 74% say the size of some packaged goods is smaller.

According to Deloitte’s new “2011 Consumer Food and Product Insight Survey,” thanks to higher food prices and rising gas prices, 72.7% of consumers are making fewer trips to the grocery store to save money and 40.8% are purchasing fewer items overall.

Baltimore -- A white paper released Tuesday by marketing communications firm Vertis Communications, entitled “power2thewomen2.0: the Shopping Trend Revolution Continues,” revealed that women wield formidable purchasing power, controlling approximately $5 trillion in spending annually, but that how they interact with retailers and marketers differs greatly.

NEW YORK — Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index. Consumer confidence rose two points in the U.S. in Q2 to 87.