Survey: Top 10 discounters with the best consumer perception

New York City -- Target, Kohl's and J.C. Penney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.



Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:

1. Target (33.9)


2. Kohl's (29.5)


3. J.C. Penney (23.9)


4. Costco (23.3)


5. Dollar Tree (16.2)


6. Wal-Mart (15.7)


7. Sam's Club (15.4)


8. Big Lots (15.4)


9. Dollar General (13.8)


10. True Value (13.7)