Survey: Bargain shoppers reshape grocery experience

San Francisco -- A new study released Thursday by MarketTools found that 63% of shoppers say they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.



According to the study, to save money on grocery bills, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%).



In the search for bargains, shoppers report that the reason they purchase store brands is to get better value (59% of respondents) and a more attractive price (56%). Additionally, 67% of respondents say they use coupons for at least half of their shopping trips, and 49% say they use coupons on every, or nearly every, shopping trip. However, many shoppers don't see coupons as an incentive to try something new: nearly half of respondents (49%) say that a coupon would not prompt them to buy an item they don't normally buy.