Ascenta Retail Group uses Esri GIS analysis tools

Redlands, Calif. -- Ascena Retail Group, whose brands include Dressbarn, Maurices, and Justice, is integrating Esri GIS analysis tools, demographic data, and map visualization into its business processes.



Esri technology helps Ascena follow a customer centric approach for store development and market planning. It also helps the company identify key demographics and store profiles for each location to stratify and segment the brands. Ascena uses GIS to quickly assess the suitability of sites and market potential, streamlining the development process and reducing the cost and time to bring projects to completion.