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Supervalu selects customer segmentation software
TORONTO — Supervalu has agreed to use LoyaltyOne's Precima customer-centric analytics solution, to develop a multi-dimensional customer segmentation, LoyaltyOne announced.
Precima's multi-dimensional segmentation analysis will use customer data to help Supervalue better understand its customers and classify them in a way that translates into actionable insights, the company said. Those insights drive improvements with a goal of being more responsive to customer needs.
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Supervalu selects LoyaltyOne solution to develop customer segmentation strategy
Toronto -- LoyaltyOne announced that Supervalu has agreed to use its Precima customer-centric analytics solution to develop a multi-dimensional customer segmentation. The U.S. grocer expects the solution will strengthen and expand its customer-driven marketing, merchandising and operations strategies.