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Consumer Analytics

  • Navigating a Social Media World

    With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

    Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

  • Focus on: Holiday Prep

    There’s no question about it: Shoppers will have more options than ever before when it comes to shopping this holiday, from where and how they shop to how they pay. Given the myriad of choices available, experts agree that one of the keys to a successful holiday season — and long-term survival — is customer engagement.

  • MasterCard Advisors report: Small retailers’ sales growth slows in July

    Purchase, N.Y. -- A SpendingPulse report Tuesday by MasterCard Advisors, in partnership with Wells Fargo, found that July spending at small retailers slowed to 6% year over year. 

    This was lower than June’s small retailer growth rate of 8%. The July report also found that with or without food service and gasoline sales, July’s small business growth was the lowest for the past 12 months.

  • July retail sales rose more than forecast

    Washington, D.C. -- Fueled by strength from department stores, electronics and the automobile sector, retail sales advanced 0.8% in July, the first gain in four months, according to a report released Tuesday by the Commerce Dept.

    The bigger-than-expected increase followed a 0.7% decline in June that was weaker than first reported. Bloomberg forecast a 0.3% rise in July. The results have buoyed feelings overall that the economy may be improving, albeit at a moderate pace.

  • Online retail continues to show strength

    RESTON, Va. — U.S. online retail recorded its eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth, according to ComScore.

    U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to ComScore.

  • Frito-Lay launches gluten-free recipe site

    PLANO, Texas — PepsiCo's Frito-Lay North America has launched of a gluten-free recipe section on its corporate website (www.fritolay.com) to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities. The new recipe section on the company's website now features gluten free recipes that can be paired or made with Frito-Lay's gluten free snacks, such as Lay's Classic potato chips, Fritos Original corn chips and Tostitos Scoops! tortilla chips.

  • ECRM: Drought not affecting food prices

    SOLON, Ohio — Efficient Collaborative Retail Marketing reported that the current drought conditions have yet to lead to an increase in food prices.

    “We predict that the food-at-home index will decline for the month of July [however],” ECRM stated in a release Friday.

    For a detailed look at ECRM's predictions on how drought conditions will impact food prices, click here.

  • Zoomingo adds BTS section to shopping app

    SEATTLE — Zoomingo, the shopping discovery app that helps consumers find the best deals in their local stores and online, has launched a new "back to school" section that lets parents and young adults find the best deals for their back to school essentials, whether they are on the go from their smartphone or from the convenience of their home computer. The new back to school section is available both in English as well as in Spanish through a newly released Spanish language version of Zoomingo's Android application.

  • HSN working with ForeSee to measure mobile customer experience

    Ann Arbor, Mich. -- ForeSee, a provider of technology-driven customer experience analytics, announced that it is working with leading multichannel retailer HSN to measure and analyze the customer experience of its mobile-optimized site and mobile apps with ForeSee's new Mobile On-Exit technology.

  • ComScore: Online spending up 15% in Q2

    Reston, Va. -- U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to comScore.

    It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth. The top-performing online product categories were: digital content & subscriptions, consumer electronics, flowers, greetings and gifts, computer hardware, apparel and Accessories. Each category grew at least 16% over a year ago.

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