Consumer Analytics

WAYNE, N.J. — Get them in early and often seems to be the motto for Toys”R”Us this year, as the toy retailer is hoping new initiatives will encourage customers shop for holiday toys well before December.

New York -- A report released Tuesday by e-commerce marketplace technology provider Merchantry found that marketplace customer experience compares unfavorably to that of e-commerce sites, particularly in regard to comprehensiveness of product information and logistics transparency.

The State of Online Marketplaces report, conducted by Merchantry in concert with the e-tailing group, found that online marketplaces need a lot of improvement before their full potential is realized.

With the political conventions coming to an end, it’s clear now that election season is in full swing. And, while I don’t pretend to know what the long-term implications of an Obama re-election or a Romney win would mean for our economy or our country, I do think that what happens on Nov. 6 will almost certainly have an impact on our industry — particularly, shopper sentiment and ultimately holiday sales.

PURCHASE, N.Y. — MasterCard  has acquired Truaxis, Inc., a Silicon Valley, California-based provider of relevant credit and debit card-linked offers to consumers through merchants and financial institutions.

CINCINNATI — Kroger attributed its gains in sales and earnings in the second quarter to cost control and increased customer loyalty and was confident enough to raise its earnings guidance.

The retailer reported net earnings of $279.1 million, or 51 cents per diluted share, compared with net earnings of $280.8 million, or 46 cents per diluted share, for the same period last year.

New York -- Fashion and technology combine to surprise customers and engage them in new ways at Bloomingdale’s flagship in New York City and other locations across the country.  The department store retailer had deployed a 3D virtual dressing room, called Swivel, which is supported by Microsoft Corp.’s Kinect for Windows motion sensing technology. With Swivel, customers can “try on” clothes without having to go through the actual physical process.

Deerfield, Ill. -- Walgreens said that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the chain’s 10 Million Point Giveaway sweepstakes. 

Back-to-school shopping, the second-largest shopping season in the United States, helped make this August a strong month for retailers. Shoppers took advantage of back-to-school promotions to outfit students for the new school year. ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, found that August’s retail foot traffic increased 6.3% compared with the previous month and increased 12.3% compared with the same month last year. 
   

Chelmsford, Mass. -- A report released Thursday by workforce management solution-provider Kronos Inc. found that retail experienced gains in job applications and hiring during the month of August.