Consumer Analytics

Total home improvement dollars increased by 7% when comparing the 12 months ended July 2012 with the previous 12 months, according to consumer research from The NPD Group.

The units of home improvement items sold grew less than 2%, according to the Port Washington, N.Y.-based research firm.

Much of the unit growth in the home improvement industry was driven by hand tools, the second largest segment based on unit sales after storage and organization. Hand tools saw an 8% increase in units between August 2011 and July 2012.

New York – Emerging consumer buying trends will have significant implications for retailers this holiday season, according to a new survey from Booz & Co.

Reston, Va. -- Four in every five smartphone users – 85.9 million in total – accessed retail content on their device in July, according to a study by comScore. Amazon sites led as the top retailer with an audience of 49.6 million visitors, representing 46.6% of smartphone owners, followed by eBay with 32.6 million visitors and Apple with 17.7 million visitors.

CINCINNATI — Consumers continue to be cautious about sharing their personal information, according to an online survey conducted by LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services.

Atlanta -- The “True Cost of Fraud” study by LexisNexis found that retailers incurred $2.70 in costs for every dollar in fraudulent transactions. The cost incorporates charge backs for merchandise, the fees and interest to financial institutions and payment processors as well as any replacement, redistribution or restocking fees incurred by a merchant.  

By Dr. Gary Edwards, [email protected]

Localization is the name of the game in multi-unit retail. Large retail chains offer consistency, scale and other benefits, but if the brand fails to deliver exceptional experiences to local consumers, it’s unlikely that the retailer will gain any real traction in today’s highly competitive retail marketplace.

New York -- The Deloitte Consumer Spending Index, released Tuesday, showed a drop in spending for the second month in a row.

The Index tracks consumer cash flow as an indicator of future consumer spending.

DEERFIELD, Ill. — Walgreens over the weekend officially launched its customer loyalty program, which since Sept. 6 has garnered more than 1 million customers during an online-only, early-enrollment period.

“Our loyalty program is distinctive,” stated Graham Atkinson, Walgreens SVP and chief customer experience officer. “This comprehensive rewards program is one of Walgreens largest and most important programs in company history."

Balance Rewards offers three key benefits, all customized for the consumer:

WOONSOCKET, R.I. — The CVS/pharmacy ExtraCare program, which boasts more than 70 million active members, now gives shoppers the ability to earn bigger rewards on most purchases during the peak fall and winter shopping season.

From Sept. 16 through Dec. 15, ExtraCare members can double their quarterly ExtraBucks Rewards by choosing to participate.

Brad Anderson was named to the board of LightHaus, a provider of shopper insights based on video analytics.