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American Apparel’s e-commerce sales on the rise since implementing Oracle platform
Redwood Shores, Calif. -- American Apparel, which launched a new Oracle e-commerce platform in the fall, has continued to deliver an increase in e-commerce sales, with a more than 38% increase over the same period last year. December 2012 sales increased more than 59% over December 2011, with December coming in as the highest sales month in the history of the company’s online business.