Consumer Analytics

Camp Hill, Pa. -- Rite Aid Corp. said Monday it has redesigned Riteaid.com to a more personalized and engaging version.

Rite Aid worked with digital and healthcare communications firm Razorfish Healthware on the project.

“Today’s customer expects more from their online experience than ever before, so it’s critical that our website not only meets but exceeds their expectations,” said Ken Martindale, COO, Rite Aid.

By Nish Bhalla, [email protected]

It’s hard to think of a company, retail or otherwise, that isn’t developing a mobile app these days — but the vast majority of apps are riddled with security flaws that could jeopardize the end-user and expose the company to high costs and embarrassment.

CAMP HILL, Pa. — Rite Aid has redesigned its website to provide customers with easier access to online pharmacy services and health and wellness information. 

LOS ANGELES — PriceGrabber, a leading online shopping site, has upgraded its mobile shopping application for iPhone. 

The mobile app facilitates comparison shopping so consumers can find the lowest price on millions of products from thousands of online merchants and local stores. Popular shopping categories include digital cameras, TVs, electronics, home goods, computers, clothing and beauty.

By Gregg Clark, [email protected]

Boston -- Research findings released Thursday by mobile-retail marketer Swirl found that a full 76% of women prefer shopping in stores over shopping via their smartphones.

“What Women Want When Apparel Shopping,” which polled 1,000 women shoppers, also revealed that 53% of women have between one and five shopping apps on their smartphones. Yet, still, they opt for the store experience.

SAN JOSE, Calif. — Global commerce platform and payments leader eBay reported double digit growth in revenue and net income for the first quarter ended March 31.

eBay reported a revenue increase of 14% to $3.7 billion, and its net income, adjusted to exclude non-recurring expenses, increased 14% to $829 million, compared to the same period in 2012.

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”

New York -- Survey results by Deloitte, released Tuesday, found that even as the economy improves, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level.

According to Deloitte's 2013 American Pantry Study, 92% indicated they have become more resourceful, and 86% say they are getting more precise in what they buy -- attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

New York -- Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.