Showrooming facilitator upgrades app

LOS ANGELES — PriceGrabber, a leading online shopping site, has upgraded its mobile shopping application for iPhone.

The mobile app facilitates comparison shopping so consumers can find the lowest price on millions of products from thousands of online merchants and local stores. Popular shopping categories include digital cameras, TVs, electronics, home goods, computers, clothing and beauty.

"At PriceGrabber, we are dedicated to providing consumers with a comprehensive shopping experience and we are excited to introduce our updated mobile application for iPhone users," said Dominique Jean, chief technology officer at PriceGrabber. "Consumers can take advantage of the enhancements to our iPhone mobile app to effortlessly access millions of products available on PriceGrabber."

Updates to the iPhone app include increased speed for consumers when accessing the PriceGrabber home screen, larger images throughout the entire mobile site, straightforward product pages with added details and features, increased number of product images throughout the shopping site and better defined product searches for amplified results.

"The updated iPhone app really focuses on improved usability," said Tim Fernholtz , mobile product manager at PriceGrabber. "Consumers will be able to find the products they are searching for much easier because of the larger images throughout the app as well as improved product filtering when shoppers conduct research."

Consumers can scan barcodes with the mobile app to find the best price from thousands of retailers, click directly on a merchant's website to make a purchase and create a favorites list where they can save products for purchase at a later time.

More than 26 million unique shoppers use PriceGrabber on a monthly basis. They showcase 80 million unique products and services across 27 categories with more than 11,000 merchants and sellers on their site.