Consumer Analytics

Chicago -- Online shopping cart recovery provider SeeWhy announced that The Land of Nod – a Crate & Barrel multichannel banner that sells children’s furniture, bedding, and accessories – has deployed SeeWhy’s Conversion Manager Software as a Service (SaaS).  

The turnkey e-commerce solution automates remarketing, boosts conversion and maximizes ROI by triggering personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior.

Chicago -- ShopperTrak announced Monday the acquisition of interior analytics provider RapidBlue Solutions Oy, based in Helsinki.

RapidBlue uses radio frequency technology to collect shopper movement information, then transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.

BURLINGTON, Mass. — Ikea and 89 Degrees, a marketing solutions provider, will give a presentation on the company’s loyalty program at this years’ Customer Relationship Management Conference Tuesday, June 18, at the Hilton, Chicago.

89 Degrees helped the company leverage Big Data to drive its omnichannel marketing, 

CHICAGO — Retail technology company ShopperTrak has acquired RapidBlue Solutions Oy, a leading European provider of retail data and analytics. 

WASHINGTON — U.S. consumer spending dropped 0.2% in April 2013, according to the Commerce Department.

It was the first monthly decline since May of last year and follows increases of 0.1% in March and 0.8% in February. Falling gas prices in April were part of the reason for the drop in spending, with purchases of gas, electricity and other energy goods and services down 4.4%.

In addition, increased Social Security deductions in consumer paychecks may have also contributed to the decline in spending.

LONDON — Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.

The boutique will showcase users' Instagram photos and regular photography in its online gallery.

Floor care, water filtration devices and air purifiers generate higher average prices online than in brick-and-mortar stores, according to research from NPD Group.

The research company’s Consumer Tracking Service, looking back at the 12 months ended March 2013, found that consumers are spending significantly more for these home environment cleaning appliances purchased online. 

New York -- Consumer sentiment for the week ended May 27 maintained a near five-year high level, according to the Bloomberg Consumer Comfort Index on Thursday.

Crediting an improving economy and healing personal finances, Americans are expressing continued optimism, as the Index was at minus 29.7 in the period compared with minus 29.4 a week earlier. The margin of error for the figure is 3 percentage points.

According to Bloomberg, views on the current state of the economy matched a mid-April reading as the strongest since January 2008.

San Francisco -- Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks on Saturday, June 1.
 
The store will be anchored around a PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and see it come to life on a television screen overhead.

Lyndhurst, N.J. -- Crossroads Cos. has been named leasing agent and property manager for Veterans Square Shopping Center, located on New York Avenue in Lyndhurst, N.J.

The 144,400-sq.-ft. neighborhood shopping center’s tenant roster includes a free-standing ShopRite, Home Goods and a mix of national, regional and neighborhood businesses.