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Consumer Analytics

  • Survey: 20% of smartphone users respond to savings notification

    Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

    The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

  • Covering Retail IT from All the Angles

    It is with great pleasure that I introduce myself to you as the new senior editor of Chain Store Age, focused on covering all the news, trends and happenings in the constantly changing world of retail IT. Technology is evolving at a breakneck pace with major implications for retail. Emerging technology areas such as mobile, social and cloud are changing the very nature of customer experience, while the explosion of Big Data offers both a major challenge and opportunity for retailers that can successfully harness the immense of volume of information that is now available.

  • Family Dollar improves visibility with real estate solution

    MATTHEWS, N.C. — Family Dollar is utilizing TAS Unity, a browser-based enterprise market knowledge system designed to aid retail real estate management from Trade Area Systems.

     

  • J.C. Penney Lesson No. 1: Know Your Customer

    By Leslie Hand, research director, IDC Retail Insights

    Ron Johnson's highly publicized short tenure at J.C. Penney, or JCP, as it was rebranded, will certainly make it into the textbooks and graduate theses on what to do and what not to do when undertaking a significant retail business transformation. The primary failure was not putting customer needs first in what promised to be an excellent long term strategy. Oops — forget the customer in an omni-channel customer strategy?

    What a colossal mistake!

  • New tool lets manufacturers see consumer impact on supply chain

    ANN ARBOR, Mich. — Retail Velocity and SAP Applications have expanded their partnership to develop and launch the Velocity Demand Data Streaming Service, which will integrate data streams from retailers and distributors and show manufacturers the impact consumers have on the supply chain.

  • Survey: Mobile moms browse, buy on own schedule

    Dallas -- Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

  • Rite Aid improves, redesigns website

    Camp Hill, Pa. -- Rite Aid Corp. said Monday it has redesigned Riteaid.com to a more personalized and engaging version.

    Rite Aid worked with digital and healthcare communications firm Razorfish Healthware on the project.

    “Today’s customer expects more from their online experience than ever before, so it’s critical that our website not only meets but exceeds their expectations,” said Ken Martindale, COO, Rite Aid.

  • Six Most Common Mobile App Security Mistakes

    By Nish Bhalla, [email protected]

    It’s hard to think of a company, retail or otherwise, that isn’t developing a mobile app these days — but the vast majority of apps are riddled with security flaws that could jeopardize the end-user and expose the company to high costs and embarrassment.

  • Rite Aid revamps website

    CAMP HILL, Pa. — Rite Aid has redesigned its website to provide customers with easier access to online pharmacy services and health and wellness information. 

  • Showrooming facilitator upgrades app

    LOS ANGELES — PriceGrabber, a leading online shopping site, has upgraded its mobile shopping application for iPhone. 

    The mobile app facilitates comparison shopping so consumers can find the lowest price on millions of products from thousands of online merchants and local stores. Popular shopping categories include digital cameras, TVs, electronics, home goods, computers, clothing and beauty.

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