Consumer Analytics

BATTLE CREEK, Mich. — The Kellogg Company displayed the benefits of a strong customer-loyalty program with a presentation of its Kellogg's Family Rewards program, developed by the company Aimia, at the Loyalty Expo in Orlando, Florida.

By Tim Callan, [email protected]

PARIS — Beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

 "This relationship with National Geographic is a cornerstone for Davidoff Cool Water. The link we have created with the ocean has grown stronger, and we feel it is essential to keep working on this partnership," stated Jean Mortier, president of Coty Prestige.

Digital coupon site, Coupons.com, has announced the public beta launch of KitchMe, a next-generation meal planning and savings web application. Free to use, the application is available at www.kitchme.com and can be used with desktop and mobile browsers. Coupons.com also announced the acquisition of KitchMe, the San Francisco-based startup that designed the application. Both co-founders of KitchMe, Stella Kleiman and Gene Reddick, have joined the Coupons.com team.

Waban, Mass. -- Research results released Monday by Temkin revealed that, based on a study of 10,000 U.S consumers, American Express and USAA earned the top spots in the credit card sector.

According to the 2013 Temkin Experience Ratings, HSBC was the lowest rated credit card issuer for the third consecutive year.

"USAA and American Express set the pace for customer experience in credit cards while HSBC is a real black sheep in the industry," said Bruce Temkin, managing partner, Temkin Group.

By Jason Taylor, Ph.D., [email protected]

Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

Mobile coupons still have a long way to go before unseating the conventional print circular, but innovative solutions such as the SmartSource Xpress, or SSX, are helping accelerate the pace of change by enabling brands to put coupons directly into shoppers’ hands via their mobile device.

NEW YORK — According to Capital Business Credit's quarterly Global Retail Manufacturers and Importers Survey, 50% of importers of retail goods are experiencing an increase in orders this spring as compared to last year, while 50% are experiencing a decrease or no change from the previous year. Of those surveyed who are having a stronger spring, the majority are experiencing growth between three and 10%.

New York — The Deloitte Consumer Spending Index remained steady in February primarily as a decline in initial unemployment claims and a rise in real average hourly earnings offset negative forces.

SAN FRANCISCO and NEW ORLEANS — InsideView, a provider of customer intelligence, announced that one year after introducing a multi-faceted partnership with Microsoft to integrate InsideView's curated content into Microsoft Dynamics CRM, demand for the joint solution has exceeded expectations, and has provided an opportunity for Microsoft Dynamics channel partners to bring additional value to their CRM customers.