Consumer Analytics

WASHINGTON — The NRF Foundation, the careers and education division of the National Retail Federation, has launched the Retail Insight Center — a website designed to serve as a resource for researching industry, government, economic and consumer trends within the retail industry. 

The Retail Insight Center is made possible by a contribution from KPMG LLP, the U.S. audit, tax and advisory firm.

NAPERVILLE, Ill. — OfficeMax has launched a new search engine with content and navigation improvements on its OfficeMax WorkplaceSM business-to-business e-commerce site, OfficeMaxWorkplace.com. Since phasing in improvements last month, all aimed to deliver a streamlined online shopping experience, the site has experienced increases in conversion rate, average revenue per visit and positive customer feedback.

Englewood, Col. -- The Sports Authority has appointed Paul M. Okimoto as the company’s new chief marketing officer.
 
Okimoto previously served as VP of marketing at RadioShack. He also held positions with the Nielsen Company as VP of corporate marketing and AT&T Wireless as head of integrated marketing communications.  
   

By Michael W. Maynard,

Austin, Texas -- Survey results by coupon site RetailMeNot revealed Monday that the vast majority of consumers believe that saving money is important.

According to the Shoppers Trend Report, conducted by The Omnibus Co. for RetailMeNot, 93% of consumers say they believe that saving money in their everyday lives is important. The survey also found that 61% are saving about the same or more money per month than they were five years ago.

Washington, D.C. -- A report released Monday by the Commerce Dept. said that March consumer spending in the U.S. advanced more than forecast – rising 0.2% after a 0.7% increase in February.

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

BENTON HARBOR, Mich. — Global appliance leader Whirlpool Corporation has launched a line of smart appliances with 6th Sense Live technology. 

The company’s flagship Whirlpool brand is making smart home management a reality in the Chicagoland area with the release of a suite of smart appliances along with a free mysmartappliances app, which is already available in the iTunes app store.

New York -- Consumer confidence dropped in April to a three-month low amid discouraging economic indicators, according to the Thomson Reuters/University of Michigan Survey of Consumers.  

The index fell 2.8% in April to 76.4 from 78.6 a month earlier. The median projection in a Bloomberg survey was 73.5 after a preliminary April reading of 72.3.

The Michigan survey’s current conditions index, which measures Americans’ view of their personal finances, fell to 89.9 in April from 90.7 last month.

PORTLAND, Ore. — ShopIgniter, a company that enables digital marketers to connect brands with social and mobile consumers, is bolstering its executive team, on the heels of updating its platform.