Consumer Analytics

The U.S. Census Bureau released a report showing an increase of 0.6% in retail trade sales for June when compared to May. Sales were up 6% when compared to June 2012.

The figures are adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, and exclude automobiles, gas stations and restaurants.

Chicago – Parents want to buy food and beverages for their kids that are healthy and appeal to the entire family. Results of a new proprietary study from food processing company Cargill show that 89% of parents said they ask their kids to broaden their tastes, and 69% said they ask their kids to try more adult food.

Armonk, N.Y. -- Retailers and CPG companies with leading stock prices are more likely than their lagging competitors to use Big Data analytics to understand and adjust to customer needs. According to a study of 325 senior retail merchandising executives conducted by IBM Center for Applied Insights in conjunction with Planet Retail, 65% of leading retail merchandisers feel Big Data analytics is critical to their business compared to just 38% of other retail companies.

Redmond, Wash. -- In an internal email to all employees, Microsoft CEO Steve Ballmer announced a sweeping internal realignment he said will build upon a strategy launched last year to bring Microsoft more fully into the devices and services market.

The company will reduce emphasis on its traditional strong point of consumer and business software, such as the Windows OS and Office suite of desktop applications, and focus more on computing devices such as Xbox and Surface and on services delivered to mobile device users.

Los Angeles -- CBRE Group Inc. has made two research appointments.

First, Nick Axford, Ph.D., will move up to Global Head of Research, a new position, from CBRE’s Asia Pacific business unit. He will manage global research efforts, establish strategies that support CBRE objectives and serve as a resource for clients on global commercial real estate trends.

In addition, Raymond Torto, Ph.D. will become global chairman of CBRE Research. He will analyze market trends for clients.

By Niclas Qvist, Pricer

New York -- U.S. retailers' June sales suggest overall consumer spending is improving, even though lower-end shoppers are holding back on nonessential purchases. Same-store sales increased 3.9% in June compared to the year-ago period, according to a preliminary tally of 12 retailers by the International Council of Shopping Centers. The association had expected a 3% to 3.5% increase.

Austin, Texas -- Research results released Thursday by coupon site Offers.com found that 67% of U.S. parents with school-aged children plan to spend more than $100 per child on back-to-school shopping this year.

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes: