Consumer Analytics

Camp Hill, Pa. -- Rite Aid is launching a loyalty program for consumers 65 and up. The new program is the latest extension of the chain’s customer loyalty program wellness+.

New York -- Walmart had the top online retail site for back-to-school shoppers last week, according to sales data and analysis from Experian Marketing Services (EMS). Rounding out the top five: J.C. Penney, Macy’s, Office Max and Sears. 

Experian noted that brick and mortar stores are getting the majority of search traffic to date. The company also said that offers in subject lines were present on 37% of back- to-school email, and generated 57% of total email revenue in 2012. 

Armonk, N.Y. -- Online consumer spending rose a healthy 15% in the second quarter of this year compared to the second quarter of last year. The IBM Online Retail Sales Index shows that mobile sales reached 19.4% of total online sales, up 28% from last year. Online shopping growth substantially outpaced the 4.6% year-over-year increase of in-store sales during the second quarter.

SILVER SPRING, Md. — Regency Centers Corp. and a co-investment partner have acquired the 31,316-sq.-ft. Shoppes of Burnt Mills in Silver Spring, Md., just north of Washington, D.C., for $13.6 million. Regency’s share of the off-market acquisition was $1.7 million.

Chicago — Pure-play e-tailers are doing a better job in satisfying their customers overall than omnichannel retailers, but omnichannel retailers have an edge in select functional areas like checkout. According to results of the mid-year Customer Feedback Index (CFI) from OpinionLab, e-tailers had an average CFI score of 481, compared with a CFI average of 457 for omnichannel retailers.

The top U.S. retailers’ web sites are barely keeping up with customers, according to a report by Radware, a provider of application delivery and application security solutions for virtual and cloud data centers. Now in its fifth edition, the “State of the Union: Ecommerce Page Speed & Web Performance, Summer 2013” study reveals that websites for the top 500 U.S. retailers continue to slow down, a 13.7% drop since spring 2012.

Pittsburgh – American Eagle is opening what it calls a “progressive technology” office in San Francisco. The almost 10,000-squ.-ft. office, located at 49 Stevenson Street, will offer a space for engineers, designers and digital marketing teams to work on American Eagle’s omni-channel initiatives.

Veteran CPG industry executive Richard Lenny was named chairman of the board at Information Resources, Inc., filling the position previously held by Lawrence Benjamin who will remain on the board.

Lenny previously served as chairman, president and CEO of The Hershey Company and also served as group vice president of Kraft Food and president of Nabisco Biscuit and Snacks. Prior to that he was president of Pillsbury, North America and spent 18 years with Kraft prior to that.

Boulder, Colo. -- Trader Joe’s is North America’s favorite grocery store based on customer satisfaction, according to a new study of 6,600 consumers conducted by Market Force Information. Publix Super Markets and Whole Foods Market rounded out the top three. All three received high marks for courteous staff, inviting atmosphere and high-quality produce. Hy-Vee also scored well on those measures.

Houston -- U.S. Hispanics are more likely to purchase grocery foods, dairy, and bread from convenience stores (c-stores) than non-Hispanics, reports the NPD Group, leading global information company. Spanish-dominant Hispanics are more likely to make grocery item purchases at c-stores than other Hispanics, according to the NPD report entitled The C-Store Hispanic Shopper, which examines the typical convenience store shopping behavior of Hispanics by level of acculturation and how it compares to non-Hispanics.