Consumer Analytics

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Franklin, Tenn. – The dollar value of transactions performed at self-service kiosks in North America surpassed $822 billion in 2012 and should reach more than $1 trillion by the end of 2014. Self-service kiosks are currently used in more than 100,000 checkout lanes at North American retailers.

New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.

Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.

Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013.

 

By Joe Easley, Sr. Director, Business Development & Product Strategy, Kobie Marketing

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand? How do brands choose the right strategy for customer engagement and the overall integration of the loyalty program within the brand?

Target has launched a streaming digital video service nationwide. Called Target Ticket, it gives customers an easy way to access and enjoy movies on preferred digital channels and devices at any time. 

Target has a partnership with San Francisco-based Common Sense Media, a nonprofit group that reviews movies and television shows. The retailer said the partnership would make it easier for parents to choose the right content for their children and set up filters for violence, profanity and ratings and customize a profile for each family member.

nGage Labs, a leading provider of in-store shopper engagement solutions for retailers, has appointed Kelly Gibson as the company’s director of retail engagement solutions.

New York -- As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.

Boston — Marketing analytics firm Dunnhumby Tuesday announced it has launched Dunnhumby Ventures, an investment firm that will focus on financing retail technology start-ups.  

The company said the new venture will fund startup businesses that are embracing data for innovations along the consumer’s path to purchase. Average initial investments will be $100,000 to $500,000.

By Laura Wheeler DeYonker, AbsolutData

Recent data from Harris Poll shows that weaknesses in retailers’ pricing, product information and customer service strategies lead 43% of customers to showroom — creating a situation where brick-and-mortar retailers incur all the sales costs and online retailers make the sale.