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L'Orèal gets connected with TV app launch
L'Orèal USA has introduced a new app for owners of a device that allows them to use tablet-like apps on television through an Internet connection.
The cosmetics maker announced the launch of OnBeauty, which it created under a partnership with Roku and Brightline. Roku created the app for users of connected TV, or CTV, and L'Orèal said OnBeauty would be the go-to beauty hub for CTV users. The app will feature a majority of L'Orèal USA's brands.
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Holiday shoppers expect top holiday deals in December
More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month, according to PriceGrabber’s December Winter Holiday Shopping Survey.
The survey of 3,299 U.S. online shopping consumers shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).