Consumer Analytics

Vancouver, British Columbia -- Mobile shopping continues to grow at a rapid pace, with an increasing number of mobile shoppers embracing Internet retailer apps, social shopping apps, and brick-and-mortar retail apps to enhance their shopping experience. However, new research prepared by Yankee Group for mobile analytics firm Mobdia Technology shows usage of these apps varies widely depending on many factors, including the type and quality of the mobile app.

Las Vegas -- Facial visualization and imaging technology company ModiFace is introducing a 3-D Augmented Reality Makeup and Anti-Aging Mirror to help beauty brands and retailers market their products to consumers standing at cosmetic counters, as well as shopping at home.

Austin, Texas -- Digby has launched several new upgrades to Localpoint, its platform that facilitates consumer engagement in and around brick-and-mortar locations. Localpoint now offers enhanced targeting based on opted-in consumer profile data, the ability to measure a campaign’s success at driving foot traffic to retail stores and extended integration APIs that allow brands to leverage a consumer's presence across the enterprise.

Hampshire, U.K. - Annual retail payments on mobile handsets and tablets are expected to reach $707 billion by 2018, representing 30% of all e-retail by that time. According to a new Juniper Research report, “Mobile Payment for Digital & Physical Goods: Opportunities & Forecast 2014-2018,” this compares with mobile retail spend of $182 billion in 2012, when mobile accounted for around 15% of e-retail.

Ann Arbor, Mich. – Amazon.com and L.L. Bean tied for the highest company-level customer satisfaction scores during the 2013 holiday season. According to the ForeSee Experience Index: 2013 U.S. Retail Edition, Amazon and L.L. Bean both scored 90, while Priceline had the lowest company-level satisfaction score (75) of 100 top retailers included in the Index.

The study offers a comprehensive view of satisfaction at the company-level and across every applicable sales channel including store, contact center, web and mobile.

By Jay Henderson, Global Strategy Director, IBM Smarter Commerce

Leading specialty store retailer The Limited is working with analytics firm First Insight and had good things to say about how the tech company is impacting business at it 262 stores.

“By using First Insight to identify more winning products and price them correctly, our business will continue to increase its speed to market with the right styles at the right price”, said Diane Ellis, CEO of The Limited.  “The accuracy and scalability of the First Insight platform will drive our expanded approach to value delivery, including pricing and promotion.”

Austin, Texas -- Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

New York – Phone-based retail customer service can prove to be a time-consuming exercise. According to a new infographic from StellaService, during more than 54,000 customer service calls the company placed to retailers during 2013, a total of 17 days were spent on the phone navigating interactive voice response systems and 49 days were spent waiting for a live agent, more than double the 24 days spent waiting in 2012.

By Punit Kulkarni, Symphony Analytics