Consumer Analytics

Austin, Texas -- Market Basket Grocery Stores, a privately-owned grocer with 34 full-service supermarkets in the East Texas and Louisiana region, has renewed and expanded their agreement for Revionics Life Cycle Pricing Optimization. They expanded the agreement to also include Revionics Advanced Analytics services, such as the Key Value Item (KVI) Analysis, which will enable them to leverage science to better align their KVIs with shopper behavior and the competitive landscape.

Gold River, Calif. – Specialty online health- and beauty-care retailer SkinStore is using predictive technology from Coherent Path to help deliver personalized offers that build long-term customer loyalty. The cloud-based Coherent Path solution is designed to enable retailers to understand the trajectory of customer journeys and deliver the products, offers and experiences that drive satisfaction, loyalty and customer lifetime value.

Mobile commerce platform provider mShopper is facing off with Google over responsive web design, and is driving a petition requesting an amendment to Google's stance on the matter.

mShopper recently launched a new mStore designed to help online retailers drive conversions and improve sales using mobile devices. According to mShopper CEO David Gould, responsive web design will have an adverse effect on mStore and mobile commerce in general.

Austin, Texas -- A Shoppers Trend report released by RetailMeNot found that, once kids leave the nest, parents are just as ready as their kids to start a new chapter in life. In fact, nearly three-in-four parents (74%) surveyed indicated they would do things differently once their kids leave the house, with traveling (42%), spending time with friends (37%) and pampering themselves (33%) topping the list of changes.

Cleveland -- WorkPlace Impact found in a recent survey that 49% of working female consumers are making millions of trips between Monday and Friday. What’s more, 46% of the women that WorkPlace Impact surveyed reported that they regularly purchase groceries on their way to or from the office or during a lunch break.

Further affirming that working women often have groceries on their mind during the workday, the study also found that 84.4% of the women surveyed said they regularly or occasionally add items to their grocery shopping lists at work.

Now that the dog days of summer are here, it’s a perfect time to go fishing. While fishing may be the opposite of work (at least if done properly), there are still valuable lessons digital retailers can take from the ocean, lake or stream back to the office. Here are a few fishing-related digital retail tips even non-anglers can follow.

Hair care product manufacturer Paul Mitchell has launched a new social media campaign, #GivingIsMyStyle. The new campaign also accompanies a redesigned site that will showcase the company’s products and philanthropic efforts.
 

New York – Kenneth Cole Productions Inc. is launching an omnichannel marketing campaign to support specific charitable projects under three company pillars – Collective Health, Civil Liberties, and Artistic Activism. The advertising campaign will be supported by a national print, outdoor, digital, and social media plan.

Armonk, N.Y. - IBM’s research team in Brazil has created a new way for marketers to engage shoppers who cannot visually identify objects. The team created an image recognition technology which uses “identifying markers” placed around a display to recognize products between each marker by simply taking a picture.

Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.