Consumer Analytics

Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders.   According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.  

Launched in 2013, Drizly facilitates the sale and delivery of alcoholic beverages online. Chain Store Age recently visited the company’s Boston-based headquarters and spoke with Nick Rellas, co-founder and CEO, about Drizly’s business model and the evolution of e-commerce.   What made you decide to enable the online sale and delivery of liquor?

PREIT, whose portfolio includes the Plymouth Meeting Mall in Pennsylvania, the Mall at Prince Georges in Maryland, and the Springfield Town Center in Virginia, has introduced a digital shopper loyalty program that rewards participating retailers with customer behavioral data.  

The Cartwheel couponing app from Target, which launched in 2013, is getting its biggest makeover yet.   Having been used by more than 25 million customers to create a total savings of more than $500 million, Cartwheel will now offer a more personalized experience, among other upgrades.  

E-commerce retailers could do better in converting shoppers at the point of sale, but are displaying encouraging signs.   According to the Checkout Conversion Index for the second quarter of 2016 from payment platform provider Pymtns.com, underperforming e-commerce retailers will lose $162.4 billion in potential revenue during 2016 due to failure to convert site visitors to sales. This is due to a variety of frictions that exist between online discovery and checkout.  

When it comes to providing a satisfactory customer experience, online retailers have to deliver on their promises.   Sixty-six percent of e-commerce shoppers consider delivery a decisive factor when shopping online, according to a new study by enterprise delivery experience solution provider Convey. In addition, 70% of consumers report they are unlikely to return after a poor delivery experience.  

Customers who belong to a retailer’s loyalty program spend more — significantly more — than those who do not.   That’s according to a new study by Accenture Interactive, which found that members of retailers’ loyalty programs generate between 12% and 18% more revenue for retailers than those who do not belong. The report was based on a survey of U.S. retailers across specialty, big-box, department, drug and convenience stores.   

Photo: Colin Calvert (Left) and Caroline Pham (Right)  

For retailers that advertise on Facebook, determining the volume of store traffic and purchases generated by the ads can be tricky at best.  

Store design plays a crucial role in attracting customers and driving foodservice sales in convenience stores.    That’s according to the new study, Food-Forward C-store Design, which comes as more convenience retailers are pursuing foodservice as a growth opportunity.