Consumer Analytics

It takes a lot of work for retail brands to deliver a remarkable experience. However, it can be done by making sure the environment provides a sensory experience. A sensory experience affects a human’s sense of sound, sight, touch, smell and taste. Retailers often naturally focus on sight, primarily caring about how the space looks. But what they don’t realize is that the look and feel of the environment encompasses a lot more than simply how it appears.   

As Whole Foods Market continues to slash prices at its stores, the chain is attracting competitors’ shoppers — including those from Walmart.   This was according to “Competitive Impact of Lower Prices at Whole Foods,” a report from data intelligence firm Thasos Group.   

Eleven brick-and-mortar stores — and counting. That’s where Amazon Books stands after the opening of its new outpost in New York.

Located on 34th Street across from the Empire State Building in Midtown Manhattan, the 5,200-sq.-ft. store is part bookstore, part high-tech electronics shop, with a cafe for shoppers to linger in.

Silver Jeans Co.’s newest service solves one of female consumers’ most dreaded tasks — shopping for jeans.   By partnering with Fitcode, a fashion-data company that specializes in women's denim, Silver Jeans Co. now has a way to deliver a personalized, fit-focused shopping experience. Integrated on the retailer’s e-commerce site, the service allows consumers to take a fit quiz, and then shop personalized style recommendations tailored to their unique body types.  

Centralized operating platforms help retailers become digitally competitive, according to Jimmy Duvall, chief product officer of BigCommerce. Duvall told Chain Store Age that integrated platforms are key for brands that want to deliver exceptional, targeted customer experiences.

What trends are changing the game for omnichannel retailers — especially those that are not digitally native?

Cyber-thieves have found their way into Whole Foods Markets’ payment network.   The natural foods grocer, which Amazon purchased for $13.7 billion in August, learned that payment card information processed at certain venues within some of its stores, such as taprooms and full table-service restaurants, has been breached. These venues use a different point-of-sale system than the company’s primary checkout systems.   

M.Gemi, the Boston-based Italian-made footwear brand, is using a digital tool to drive in-store customer satisfaction.   The direct-to-consumer retailer, which was founded online but recently jumped to the physical space, has launched an app for store associates that combines online and offline functions, allowing associates to provide an elevated experience for store shoppers.     

Tailored Brands has taken steps to identify shoppers and drive customer satisfaction.   The menswear company operates more than 1,400 locations in the U.S. and Canada, as well as digital channels, across a variety of brands. By partnering with ForeSee, Tailored Brands now has a solution that manages all customer experience (CX) intelligence from one centralized location.