Off-pricer updates website to fuel online growth

Stein Mart has launched a new website that gives shoppers a more personalized shopping experience.



Developed in partnership with Kibo, a cloud-based unified omnichannel commerce platform, the updated site is powered by the Kibo e-commerce platform. As part of Stein Mart’s overall omnichannel strategy, the feature-rich and responsive designed site gives the retailer the same experience across all of its retail touch-points.



“E-commerce is a significant sales-growth opportunity for us driving brand awareness and traffic to our stores,” said Dawn Robertson, CEO, Stein Mart, which operates 283 stores. “In looking for a new business partner, we wanted an agile platform that would be the foundation for our current and future omnichannel business needs. Our online sales increased by 70% in 2015 and we expect to continue that trend with the launch of our smart, responsive website.”



Robertson added that Kibo’s Cloud-based e-commerce solution allows the company to scale and evolve its omnichannel business, while also giving customers an easier path-to-purchase.



New features on Stein Mart’s redeveloped website include:



• Expanded visual merchandising capabilities for all categories;

• Responsive design to accommodate customers’ screen size orientation on various devices;

• Optimized SEO for improved organic search;

• Easier navigation for searching and shopping;

• Simplified, one-page checkout; and

• Customer ratings and reviews.



“Kibo has been a strong partner for us, and we have already started seeing improved sales, conversions and customer service since launching on the e-commerce platform,” said Sara Meza, director of eCommerce, Stein Mart.