Consumer Analytics

Easy returns, exclusive loyalty perks and secure transaction processes top customer wish lists this holiday season.  

In 2013, to much hype and social media fanfare, Apple introduced the iBeacon into their iOS with release 4.0. Then everything went quiet, mostly because very few applications for the technology exist, and not enough developers understood the unlimited potential of the technology.   

The Home Depot on Tuesday reported sales and earnings for its third quarter that exceeded forecasts.    The world’s largest home improvement retailer posted a double-digit increase in earnings during the quarter, which it characterized as a balanced across-the-board period of growth.    Net sales jumped 6.1% to $23.2 billion, compared to $21.8 billion in the same quarter last year.   Comparable-store sales in the U.S. increased 5.9%. 

The TJX Companies topped earnings and sales forecasts for its third quarter as deal-loving consumers flocked to its stores.   The off-price apparel and home goods retailer reported that net sales for its third quarter, ended Oct. 29, rose 7% to $8.3 billion, on top of a 5% increase last year.    

While a majority of shoppers are ready to shop online this holiday season, many will sit out Cyber Monday this year.   This detail was highlighted in “Computop 2016 Holiday Shopping Study.” Computop’s report, which is based on responses from over 1,900 consumers across the United States and UK, found that 76% planned to shop online this holiday season. However, 62% of those respondents don’t plan to shop on Cyber Monday, noting it doesn’t offer the deals it used to previously.  

The Trump campaign hired a British data firm that collects data gleamed from such sources retailers’ loyalty cards to help target potential voters.   

Pinterest is launching a new program designed to help brand partners present more relevant advertising messages to Pinners.   Through a partnership with Neustar, Pinterest’s marketing partners now have a solution that leverages the social media platform’s customer-specific information as well as Neustar’s proprietary audiences. The combination of data gives advertisers a standardized view of customer across every marketing channel, and an unprecedented reach among customers.   

Eager to keep early omnichannel holiday shoppers from “shopping around, Zappos.com unveiled introduced its “price promise” program.   The program, which launched on Oct. 31 and runs through Nov. 20, uses software to automatically price match the site’s most popular products with those found on qualifying online competitors’ sites.   

In the summer of 2016, Pokémon Go was everywhere. And as players traversed the globe in search of the game’s titular critters, they were also wandering into new legal territory. Although the craze now appears to have subsided, the game’s sudden popularity raised intriguing legal questions that will inevitably affect the future of mobile applications and their relationship to retail businesses.  

Whole Foods Market is preparing to roll out a rewards program nationwide amid increasing competition for its shippers. .   Coinciding with the company’s “strategy around leading a race to the top in terms of a differentiated customer experience,” the grocer plans to launch the rewards program in 2017, Whole Foods’ CEO John Mackey said in the company’s earnings call on Wednesday, Nov. 2. He did not reveal a specific start-date.