Consumer Analytics

Chain Store Age is sponsoring a webinar that will reveal new market research from the International Institute for Analytics. Learn about IIA’s retail industry analytics maturity index and the characteristics of the highest-performers—and see how your company measures up.     “Competing on analytics” is no longer a mystery. Find out how your company can get with the program.  

Consumer confidence experienced an October surprise of sorts after reaching a nine-year high in September.   The index now stands at 98.6, down from 103.5 last month.  

Amid “sluggish retail conditions,” VF Corp.’s Under Armour division posted gains for the third quarter.   Under Armour’s net revenues increased 22% in third quarter 2016 ended Sept. 30, 2016, to $1.47 billion compared $1.20 billion for the same period last year. Net income increased 28% to $128 million, compared with $100 million for third quarter last year.  

A majority of self-described security-savvy online consumers are not taking the preventive measures they should be.  

U.S. shoppers love mobile commerce, yet mobile payments still account for just 2% of all transactions.  

The chip card (EMV) era has arrived with the promise that data in retail environments will be better protected. Cardholders will have much greater security at the point of sale with their own card data. But, while it will be much more difficult for thieves to steal card data at the point of swipe, the hackers are still hacking and data is still being lost – almost daily.  

It doesn’t matter whether shoppers are buying a carton of milk or couture — a memorable in-store shopping experience is what drives loyalty. With a keen eye on personalization and in-store digital solutions, mere store visits can be transformed into sought-after “experiences.”  

Alibaba’s co-founder has a solution to ward off harmful cyber-attacks across China.   The online platform’s co-founder Jack Ma proposed that the nation’s top security bureau use big data to prevent crime — an announcement that endorses China’s budding efforts to build an unparalleled online surveillance system, according to Bloomberg.  

The use of cash remains strong among in-store shoppers.   That’s according to a new survey by Cardtronics, in which 89% of consumers report using cash in the past six months to pay for merchandise in a physical store.    Cash was followed by debit cards, used by 74% of consumers in the last six months, and credit cards, used by 66% of consumers. Eighteen percent of consumers reported using store mobile apps to pay for something in the last six months, and 17% used a mobile wallet.