Consumer Analytics

There is clearly a “generation gap” when it comes to how — and where — different customer segments choose to shop.   This was according to a recent study from Dealspotr, a crowdsourcing platform for savings. The firm launched an online survey among respondents across age groups, including Generation Z (20 and under), Millennial (21 to 35), Generation X (36 to 52), and Baby Boomers (53 and above), and monitored their visits to fashion-related areas across the Dealspotr website.  

Despite privacy concerns, consumer will share data with companies if it saves them money or resolves customer service issues faster.    This was according to a recent study conducted by YouGov on behalf of customer experience company [24]|7, which tapped 1,145 U.S. consumers.   Nearly half (43%) of consumers agreed that they would exchange personal data with companies to save money through personalized promotions, discounts or deals, followed by 39% looking for speedier issue resolution. 

As the industry makes the switch to EMV, data breaches and automation are driving online fraud more than ever.   In fact, e-commerce fraud attack rates have spiked 33% over the last year, according to the “2016 E-commerce Fraud Attack Rates,” from Experian. The report analyzed millions of e-commerce transactions and ranked the top states, cities and ZIP codes for shipping and billing fraud across the United States.  

A messaging app launched a new lens that could help drive shoppers through retailers’ doors.   Snapchat’s Snap to Store product is a geofilter that retailers can sponsor.    When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.  

Shoppers hoping to get some great bargains at the 138 stores J.C. Penney has slated for closure will have to wait a little while longer.   The retailer told CNBC that due to improving traffic and better-than-expected sales at the locations on the closure list it has postponed the liquidation sales and shutterings.   The new closure date for the stores is now July 31, which is about six weeks later than Penney originally planned, the report said.   

Google hopes its new visual search tools will become a new accessory for its fashion shoppers.    To assist customers eager to buy merchandise featured in online lifestyle images, Google introduced two new mobile image-based search tools this week that will help customers locate their desired pieces more easily.   

Some of the biggest names in retailing and foodservice used experiences to encourage a high percentage buyers to visit at least once last year.   Specifically, Walmart, McDonald’s and Target had more than five out of six U.S. consumers shopping with them in 2016, according to “The Checkout Penetration Index,” from The NPD Group’s Checkout Tracking.   

Amazon’s third-party sellers are hackers’ latest victims.   In recent weeks, attackers targeted the growing population of third-party sellers on Amazon.com, using stolen credentials from dormant accounts to sell nonexistent merchandise at bargain prices, and then collect the cash, according to Fox Business.   

Athletic brands rule when it comes to teen preferences for apparel and footwear.   That’s according to Piper Jaffrey’s 33rd semi-annual Taking Stock With Teens research survey which details teen spending trends and brand preferences. Nike ranked as the top brand with teens, with a 31% share, up from 21% last year. Another athletic brand, Adidas, however, is the fastest growing brand in the survey across footwear & apparel.  

Fashion retailer abof is breaking new ground by leveraging machine learning and natural language to better service its online shoppers.    Aditya Birla Online Fashion (abof) sells apparel, footwear and accessories for men and women, and has a strong millennial consumer base. Knowing this customer segment expects a highly convenient and distinctive customer service, abof needed a way to personalize its online experience.