Consumer Analytics

Gen Z consumers show particular interest in Instagram when it comes to social media influencer content.

Walmart is turning its employee academies into community resources.

A leading U.S. grocery conglomerate is driving sales from new and existing customers by sending personalized offers via a mobile rewards platform.

Pinterest is making it easier for users to save items they want to purchase and rolling out shopping features to four new countries.

Traditional statistical measurements do not accurately reflect the industry’s contribution to the economy amid the increase in online shopping and other changes.

Calares has named a retail vet as chief marketing officer.

Vertical watch retailer Movado Group is deploying Salesforce technology to personalize the shopping experience – in-store and online.

Google is making it easier for retailers to reach consumers who want what they are selling – and are in the neighborhood.

Restaurant and convenience store retailers offering fast-food products should focus on the quality of their e-commerce sites and apps.

Ulta Beauty started the year strong as sales jumped 65%, fueled by rising consumer confidence, stimulus checks, the easing of COVID-19 restrictions and returning store shoppers.