Consumer Analytics

Digital marketers are responding to the rapid pace of change in the current consumer environment, even as they find their analytical tools less than adequate.

J.C. Penney Co. is deploying smart predictive technology to better understand what assists shoppers in making purchase decisions.

A new survey from Berkeley Research Group (BRG) reveals most consumers will spend the same or more on the holidays this year as in 2020.

Torrid Holdings Inc. reported a strong second quarter, a period that included the successful completion of its IPO.

Shopify and Yotpo enter multi-year platform partnership.

Chipotle Mexican Grill is launching a new program to promote closer branding collaboration with leading creators of social content.

Consumers are less comfortable with indoor activities, particularly shopping without a mask, as a result of the spread of the Delta variant.

Five recommendations for brands to optimize growth

Big-box stores dominate in the race for customer loyalty.

Consumers have clear-cut preferences about what platforms they like to use for online grocery and meal delivery.