Consumer Analytics

A new survey reveals how consumers view retailer take-back initiatives that let them trade in old products to reduce waste.

Two-thirds of consumers plan to celebrate Labor Day this year, and more than a third expect to shop during the holiday weekend.

Digitalization has rapidly accelerated the evolution of shopping.

A new survey sheds light on how retailers and customers use TikTok, as well as on the impact of a potential U.S. ban.

Google is upgrading the capabilities it offers retailers in advance of the upcoming holiday shopping season.

Wholesaler and grocery operator SpartanNash has hired a CPG industry veteran to be its next chief marketing officer.

Adobe Analytics data reveals mobile sales from January to July 2024 hit new heights.

Artificial intelligence technologies offer numerous benefits to retailers, such as improving operational efficiency and sustainability practices and enhancing customer experience.

A new study provides insight into what drives baby boomer purchases.

Consumer confidence dropped slightly from June to July, despite increased retail sales in the month.