Kellogg's leader joins SpartanNash C-suite
Wholesaler and grocery operator SpartanNash has hired a CPG industry veteran to be its next chief marketing officer.
The food solutions company has hired Erin Storm to the roles of senior VP and chief marketing officer. She will lead all marketing functions, including the OwnBrands (private label) portfolio, retail marketing programs, e-commerce and digital experience, creative services, shopper insights and loyalty.
Storm joins SpartanNash following an 18-year career with Kellogg's and its spin-off Kellanova, where she was most recently the VP of commercial strategy. Prior to that, Storm held a variety of marketing roles with increasing leadership responsibility, including VP of marketing, in which she oversaw brand and innovation across the $3 billion salty category for brands such as Pringles, Cheez-It and Club Crackers.
She previously led the Cheez-It brand marketing team, including initiatives like Cheez-It’s sponsorship of the annual college football Citrus Bowl game. Her team's creative work has earned national awards and recognition, including an Andy Award for a 2024 Pringles Super Bowl ad.
"Erin is a talented brand marketer with proven success in growing the demand for products that have become popular household favorites," said SpartanNash CEO Tony Sarsam. "She will play a pivotal role in driving brand awareness for our retail banners and OwnBrands portfolio, capturing market share, and leveraging consumer insights for product innovation."
[READ MORE: SpartanNash expands Wisconsin footprint with acquisition]
Based in Grand Rapids, Mich., SpartanNash serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms, and U.S. military commissaries and exchanges. The company operates 147 brick-and-mortar grocery stores, primarily under the banners of Family Fare, Martin's Super Markets and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers.
