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Dillard’s leverages tech to get customer feedback
Chicago, Ill. — Dillard’s, a fashion apparel, cosmetics and home furnishings retailer, has selected OpinionLab to extend its omni-channel Voice of Customer program, including its digital, mobile and in-store experiences, with precise insight into what its customers want and need.
Dillard’s will leverage OpinionLab’s patented software to get customer feedback at all touchpoints and gain actionable insight into how to deliver the best experience to consumers wherever they engage, research and shop.
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Next Steps For Retail Real Estate
Thanks to the recession — and online retail — brick-and-mortar retailers are re-thinking their real estate concepts
Now, as the recession finally begins to lift, brick-and-mortar retailers are studying their real estate concepts and pondering what comes next.
Some will pare store counts, partially in response to online competition. Some will cut store square footage. Others are expanding store numbers and square footage. Some are expanding fulfillment center square footage. Some are not changing. Careful about that.
What are you doing? Is it what you should be doing?