Business Intelligence (BI)

CHICAGO, Ill. — Mercent, a leading technology company that enables retailers to reach and convert more shoppers online, has signed a strategic partnership with Shop.com, the e-commerce arm of Market America. 

This latest partnership expands Mercent’s portfolio of online shopping destinations supported by its SaaS platform and offers leading retailers the ability to market and sell to millions of consumers on the Shop.com third-party marketplace.

New York -- Debra Jensen, CIO of Charlotte Russe, will share how this 500-store fashion retailer leverages real-time POS data to make decisions that drive profitable growth in a Chain Store Age Webinar on June 6, at 2 p.m. ET (11 a.m. PT).

Hear how SAP HANA-based analytics is providing Charlotte Russe with up-to-the-moment, early indicators of sales velocity, margin and inventory position as well as other key metrics. To register, click here.

NEW YORK — Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.  

Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media, Advertising.com and IDG Communications.

Topeka, Kan. -- Popular industry wisdom holds that channel alignment is mainly for the benefit of the consumer, who desires a seamless retail experience and does not want have to start from scratch every time they engage with a retailer via a new channel. While this holds true, channel alignment is also a crucial strategic and tactical necessity for back-end operations.

Armonk, N.Y. -- IBM on Tuesday strengthened its position in the fast-growing market for cloud-computing services with the news that it has entered into an agreement to acquire SoftLayer Technologies Inc. The Dallas-based firm is the world's largest privately held cloud computing infrastructure provider, according to IBM.

The financial terms of the deal were not disclosed. But reports, including one by the New York Times, valued it at approximately $2 billion,

Austin, Texas — Kimberly-Clark is looking to RW3 Technologies to help the company optimize its trade promotion investment. K-C will leverage RW3’s mobile technology solutions to keep its brands positioned front and center on shelves.

By Kevin Kiziah, asd-usa.com

Technology upgrades and new technology installations are a necessary part of business for chain stores, but updating or installing technology at multiple sites can be an overwhelming undertaking. Technology rollouts are especially intimidating for chain stores with hundreds, or even thousands, of locations spread across a wide geographic area.

Chicago -- ShopperTrak announced Monday the acquisition of interior analytics provider RapidBlue Solutions Oy, based in Helsinki.

RapidBlue uses radio frequency technology to collect shopper movement information, then transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.