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Chico’s to use APT solution
Washington, D.C. -- Applied Predictive Technologies (APT) announced that Chico’s FAS has signed an agreement to license APT’s Test & Learn Management System.
Chico’s chose the solution after a pilot project which examined a range of the retailer’s promotional strategies. Using the Test & Learn approach during the pilot, Chicos’ gained valuable insights that helped it better understand its customers’ behavior.
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Target’s new website is slammed
The new Target.com website went live last Tuesday just as Target News Now was hitting in-boxes with an item about the relaunch that began, “Just launch the new site already.” Well, now that the completely reengineered site is operational, it marks the company’s first step on an ambitious plan for multi-channel expansion, according to Target.com president Steve Eastman.