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Macys.com uses private cloud to personalize digital shopping strategies
Macys.com has made a name for itself by analyzing consumer data to gain insight into its loyal shopper base. The retailer, which features more than 60,000 products online and leverages multiple digital channels to share product information cross-channel, has armed itself with a set of internal cloud-based, high-performance analytics tools designed to improve customer segmentation, market-basket analysis and real-time personalization cross-channel, based on a broader scope of product attributes.
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Walmart at 50
Editor’s note: No one could have predicted that a colossus was in the making when the very first Wal-Mart opened its doors on July 2, 1962, in Rogers, Ark. Billed as the area’s first “quality discount center,” the store promised name brands and 22 departments, from jewelry and hobbies to ladies’ wear and shoes.

