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Why Macy’s is winning with omnichannel
Macy’s is poised to have its best digital Christmas ever thanks to a major expansion of ship from store fulfillment capabilities that enable the company to provide an omnichannel experience.
This holiday season, Macy’s will be able to fulfill orders placed online from 500 of its more than 800 stores, a major expansion from last year when ship from store was available at 250 locations.
“The way we view omnichannel is about having stores serve as another fulfillment location,” said Pam Sweeney, Macy’s SVP of logistics systems.
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SAS Study: Data privacy, personalization concerns consumers
Caty, N.C. – Consumers have somewhat contradictory desires for greater data privacy and for businesses to have detailed insight into their personal needs, and also have seen improvement in how businesses use personal data. According to a new study from analytics technology provider SAS, 71% of 1,260 respondents surveyed said that recent news about government access to personal data increased their privacy concerns.