Business Intelligence (BI)

Sunnyvale, Calif. – David’s Cookies competes in a crowded marketplace and even encounters issues resulting from its own brand fragmentation. Trying to locate and convert leads around the world is understandably a huge marketing expense typically involving lots of time and travel. But since implementing the Ariba Discovery trading platform last year, David’s Cookies has found dozens of new clients with much less time, travel and expense.

Walnut Creek, Calif.  - In a webinar on June 27,  analysts from RSR Research presented insights gleaned from numerous retail IT-focused events they attended this past spring. Their findings focused on five key areas: next generation POS/store/commerce engine, buy side of omnichannel, user experience, high performance computing and cloud.

Tapping into the data to increase conversion — and sales

The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.

It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.

Retailers share online insights

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

Cloud technology opens torrent of customer data for Chico's FAS

Maintaining a wealth of customer data has become a primary directive for retail IT departments. In recent years, retailers have been making substantial investments in solutions that collect and store data relating to their customers' purchases, behaviors, preferences, demographic characteristics and almost any other traits you can think of. But after all this data has been captured, what do you do with it?

ERP solution helps online sports retailer Fanatics respond to customer demand

Retail at its core is a pretty straightforward industry. Regardless of a retailer's vertical, sales channel(s), customer base, or any other distinguishing characteristic, at the end of the day the goal is pretty much the same. Jay Omdahl, VP enterprise resource planning for online sports merchandise retailer Fanatics, sums it up succinctly: "Get the best product at the right time to the right place."

Dallas – Haggar Clothing Co. is supporting a planned expansion of its store presence in the U.S. and Canadian markets with the implementation of multiple solutions from Epicor Retail Software. Haggar seeks to open 10 to 15 new stores annually in the U.S. through 2017 and two to three stores a year during the next four years throughout Canada.

ARDEN HILLS, Minn. — Land O'Lakes has promoted Mike Macrie to the position of VP and chief information officer. Macrie replaced Barry Libenson, who after running IT for three years, left the company to be CIO at Safeway. 

Macrie joined Land O'Lakes in 2010 as VP and senior director of Ag Services IT.

Knoxville, Tenn. – Ruby Tuesday is streamlining facilities management activities across its 750 U.S. stores with the Web-based facilities services management platform from ServiceChannel. The ServiceChannel suite will aid Ruby Tuesday in executing such tasks as management of service requests, work orders, invoicing, payment, finding and managing contractors, repair and maintenance, and other facility issues.

Omaha, Neb. - Midwestern department store retailer Gordmans Stores, which recently announced plans to expand its store base nearly 40% over a three-year period, said it will move forward with the Oracle Retail platform as a means to support the aggressive growth initiative.