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mShopper stands up to Google
Mobile commerce platform provider mShopper is facing off with Google over responsive web design, and is driving a petition requesting an amendment to Google's stance on the matter.
mShopper recently launched a new mStore designed to help online retailers drive conversions and improve sales using mobile devices. According to mShopper CEO David Gould, responsive web design will have an adverse effect on mStore and mobile commerce in general.
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SkinStore uses Coherent Path predictive tool
Gold River, Calif. – Specialty online health- and beauty-care retailer SkinStore is using predictive technology from Coherent Path to help deliver personalized offers that build long-term customer loyalty. The cloud-based Coherent Path solution is designed to enable retailers to understand the trajectory of customer journeys and deliver the products, offers and experiences that drive satisfaction, loyalty and customer lifetime value.