Business Intelligence (BI)

By Anders Ekman, DataMentors

IID, a cybersecurity company that provides the platform to easily exchange cyber threat intelligence between enterprises and governments, has expanded its executive team with the addition of Bob Dunne as VP of sales.

Dunne will oversee IID's global sales team, which is focused on helping support the growing demand for its platform to exchange cyber threat intelligence, ActiveTrust.

Amazon’s reputation as the online low price leader has come under attack from opponents of its dynamic pricing model and now a new tool from Savings.com is designed to help shoppers thwart the online giant’s algorithms.

PriceJump is the creation of Savings.com, a Web site that contends it gives shoppers the best deals on everything they want. The new service instantly compares Amazon product prices to prices around the web, dispelling the myth that Amazon always offers the best deals, according to Savings.com.

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

San Francisco -- Splunk Inc. announced that British retailer John Lewis is using Splunk Enterprise to deliver operational and customer insight across the retailer’s website.

Originally selected to search and alert on John Lewis’ IT infrastructure, Splunk Enterprise is now also used for digital intelligence through real-time analysis of data from e-commerce platforms to better understand purchasing trends, improve customer experience and drive higher conversion rates.

San Diego -- Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

By Marie Jackson, CMO of Retail Solutions Inc.

Alexandria, Va. - Consumer optimism about the economy reached a 12-month high in July. According to data from the National Association of Convenience Stores (NACS), consumer optimism surged from 39% to 46%, the highest level of optimism since it stood at 48% in July 2013.

New York - Ugam, a provider of managed analytics technology, is releasing a Brand Intelligence solution that enables monitoring of online channel prices and enforcement of MAP (minimum advertised price) compliance, ensuring that all partners sell their products at uniform prices.

Three year old New York-based start-up Unroll.Me announced it is up to one million users, a troubling development for companies who rely on email to connect with their customers.