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REI makes executive appointments
Seattle -- REI announced that Annie Zipfel has been promoted to senior VP marketing. With her, REI will not hire a chief marketing officer as previously announced, but instead add a senior creative leader to the company.
Zipfel joined REI in 2012 as the divisional VP customer marketing, and was named VP of the marketing division in January 2014. Prior to REI, she held leadership and strategic roles at Target and General Mills.
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Neighbrhds releases localized mobile apps
San Jose, Calif. – Neighbrhds, a product of mobile marketing provider Urban Living Marketing, has recently released more than 50 apps, each focused on providing the user with local information tailored specifically to their neighborhood. Each app, named after its corresponding neighborhood, aims to provide residents and visitors with instant access to community events, local businesses and more.