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NPD partners with Slice for e-commerce data offering
Palo Alto, Calif. - Global information company The NPD Group has partnered with Slice Intelligence to provide comprehensive, retailer-independent e-commerce data available. For the first time, NPD will offer comprehensive, cross-retailer e-commerce data that is directly measured from e-receipts from Slice’s panel of two million consumers.
The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases.
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Physical and digital united by NPD deal
NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for retailers.
Specifically, as the announcement explains, mobile and e-commerce data from Slice Intelligence will be included in NPD’s existing checkout tracking service.

