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Thorntons has refreshing results from rewards program
Louisville - Gasoline and convenience-store chain Thorntons Inc. is receiving its own refreshing results from its Paytronix-powered “Refreshing Rewards” loyalty program. Since the program was launched in September 2014, Thorntons Refreshing Rewards program managers have been successfully using targeted promotions to get members to visit more frequently and are leveraging program data for category management.
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Office Depot reveals digital content upgrade
A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.
Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.

