NPD partners with Slice for e-commerce data offering

Palo Alto, Calif. - Global information company The NPD Group has partnered with Slice Intelligence to provide comprehensive, retailer-independent e-commerce data available. For the first time, NPD will offer comprehensive, cross-retailer e-commerce data that is directly measured from e-receipts from Slice’s panel of two million consumers.



The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases.



“Online and mobile commerce account for a significant portion of retail and are still growing, but remain a blind spot for both retailers and manufacturers,” said Steve Coffey, chief innovation officer at NPD. “Slice Intelligence brings these purchases into focus with unprecedented precision and detail.”



Information will be available via NPD’s Checkout TrackingSM e-commerce service. As part of the partnership, NPD and Slice Intelligence will also collaborate on a series of co-branded scorecards that will provide quick access to vital market statistics covering market share, size and trend.