-
Specialty auto parts chain races for omnichannel position
As a retailer of automotive aftermarket parts, tools, supplies, equipment, and accessories, O’Reilly Automotive Inc. helps its shoppers customize and tailor their vehicles to individual preferences.
So when the Springfield, Missouri-based chain decided to update its omnichannel customer experience, it realized a highly customizable solution would be needed. O’Reilly has selected the e-commerce platform from Broadleaf Commerce to support seamless marketing and merchandising across its mobile and Web channels, as well as its 4,571 stores in 44 states. -
Exclusive: Ace Hardware builds omnichannel fulfillment capability
Ace is the place with the helpful hardware store, and the retailer is extending its classic motto to the digital realm.
As an independently-owned retail cooperative, Oak Brook, Illinois-based Ace Hardware Corp. operates more than 4,400 stores and a distribution network of 14 retail support center across the U.S. The company leverages this physical footprint to help meet the needs of online shoppers.

