Jewelry chain seeks shiny, new customer experience

Helzberg Diamonds knows its clientele expects quality, both in merchandise and in the service they receive.



So the Kansas City-based, 230-plus-store specialty jewelry retailer is implementing Oracle Retail XStore POS software, as well as other third-party customer engagement and payment processing technology. With retail system integration services provider BTM global handling all implementation, Helzberg will obtain point-to-point encryption, tokenization and EMV certification.



BTM Global will provide transition, life-cycle support, payment integration and upgrade services. Following the Oracle Retail Xstore Point of Service implementation, Helzberg Diamonds will have enhanced business capabilities at store and corporate office locations for secure payments, advanced loyalty services, improved customer segmentation, promotions, and the ability to meet customers’ demand for omnichannel commerce.



In addition, the improved ease of use and productivity of the POS system will give shoppers a more seamless checkout experience.



While consumers in general are becoming more demanding in the customer experience expectations, for a high-end retailer like Helzberg it is especially vital to offer a convenient, modern and seamless shopping environment. Having one service provider manage the implementation of multiple, connected systems will help ensure a smooth transition.



“We chose BTM Global because of their proven and successful track record,” said Jeff Rohr, divisional VP of Helzberg Diamonds. “They have a dedicated team of experts and provide a predictable delivery model. They keep our long-term goals in mind to ensure these projects meet our needs as our industry evolves.”