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Video Solutions Boost Business Intelligence for Retailers
Omnichannel retailing is no longer some far flung prediction, or even a trend, it’s the reality that today’s consumers demand. To succeed in the age of this cross-channel business model, retailers must prioritize customer engagement by building positive brand recognition and loyalty and providing experiences tailored to their preferences and behaviors. -
Report: Brands aren’t prepared to excel at e-commerce
With an eye on merging the physical and virtual shopping experience, too many retailers still struggle with how to engage shoppers pre- and post-purchase. This was the message delivered in a new global study from Sitecore. Based on responses from 826 marketing and IT decision makers, and 414 IT partners and suppliers in 14 countries, the majority reported they do understand the importance of online commerce. However, they do not feel fully prepared for driving the growth of this channel globally.

