Business Intelligence (BI)

It has been a long haul, but radio frequency identification (RFID) is finally making its bones in retail.   In 2014, 34% of retailers either implemented or were in the process of adding or piloting RFID. Fast-forward to 2016, and those results have doubled to 73%, according to the “Kurt Salmon RFID in Retail Study 2016.”  

Retailers know that personalization equates to higher sales, but companies still struggle with execution.    Specifically, retailers are eager to offer personalized experiences to achieve higher sales. Failing to remove unintended barriers are only overwhelming shoppers, who then abandon shopping carts.  

Digital infrastructures are growing more complex, and taking a toll on decision-making.   Eighty percent (80%) of IT operations leaders reported that end-user experience monitoring (EUM) is very important or critical to delivering business outcomes. However, as distributed infrastructures grow in complexity, it is becoming more difficult to provide information needed to make business decisions, according to a study by analyst and consulting firm Enterprise Management Associates (EMA).  

Weis Markets has appointed R. Gregory Zeh, Jr. as VP/CIO of the company.    Zeh will oversee Weis’ day-to-day information technology functions, working in support of marketing and merchandising, supply chain and in-store management retail applications.   

Omnichannel retailing is no longer some far flung prediction, or even a trend, it’s the reality that today’s consumers demand. To succeed in the age of this cross-channel business model, retailers must prioritize customer engagement by building positive brand recognition and loyalty and providing experiences tailored to their preferences and behaviors.  

With an eye on merging the physical and virtual shopping experience, too many retailers still struggle with how to engage shoppers pre- and post-purchase.   This was the message delivered in a new global study from Sitecore. Based on responses from 826 marketing and IT decision makers, and 414 IT partners and suppliers in 14 countries, the majority reported they do understand the importance of online commerce. However, they do not feel fully prepared for driving the growth of this channel globally.  

Online shoppers that prioritize convenience for security could begin feeling the fallout.  

Intelligent lighting can help improve back-of-the-house retail operations

While a lot of emphasis is placed on optimizing the front-of-the-house retail experience, improving back-of-the-house operations can also help retailers better meet customers’ evolving expectations — and intelligent lighting systems may be the key to improving those operations.

The Home Depot to modernize with next-gen handheld devices in DCs

For The Home Depot, supply chain efficiency is about getting product from vendor partners down to store level, or directly onto the front porch of its shoppers — all without increasing overhead costs.

With an eye on modernization, the retailer is leveraging its mobile device management platform to ease its upcoming transition to a new fleet of ruggedized handhelds across its supply chain.

Reinventing the traditional retailing experience is paramount to reaching a digitally savvy customer base, according to Joe Jensen, VP, Internet of Things group general manager, retail solutions division, Intel. Jensen discussed with Chain Store Age how retailers can meet this challenge.

What are the biggest challenges that retailers are facing in their customer engagement strategies?