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Business Intelligence (BI)

  • Digital ads most effective when they include…

    Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

  • Office supply giant optimizes pricing

    Staples Australia and New Zealand is refreshing its pricing strategy.   Staples Australia and New Zealand completes more than 80,000 deliveries daily for consumers and small businesses under 20 employees. However, the chain relied on a legacy-based monitoring tool to establish pricing metrics. To remain competitive in an increasingly omnichannel landscape — especially among business customers — the company was ready to revamp its pricing efforts.   

  • Predictive analytics drive specialty retailer’s new product intros

    New product introduction volume continues to increase. Lilly Pulitzer’s analytics platform helps hone in on the winners.   In an omnichannel world, customer satisfaction is key, which means merchandise must be available when shoppers want it. By extending its partnership with First Insight, Lilly Pulitzer will continue to use predictive analytics to make faster and more accurate design, buying and pricing decisions, and gain the insight needed to mitigate risks associated with new product introductions.  

  • Facebook soars in Q1, beats estimates

    Mobile ads and solid user growth across its suite of apps contributed to a strong first quarter for Facebook.   For the quarter ended March 31, revenue rose 49% to $8.03 billion, from $5.38 billion in the same period a year earlier. This surpassed analyst predictions of $7.83 billion. Based on this quarter’s earnings, Facebook has exceeded analyst expectations for eight straight quarters.   

  • Study: Associates complain they can’t access necessary info

    Despite retailer efforts to deliver information, store employees still struggle to access the information needed to complete tasks. In fact, 75% of decision makers said their employees frequently ask about procedures that are documented, and 73% indicated that critical information is scattered across many disparate locations.

  • Nine West exec to head up IT at department store chain

    The Bon Ton Stores has a new technology leader.   Norm Veit has joined the company as executive VP, CIO, responsible for the chain’s IT strategy and operations.   Veit bring more than 35 years of experience to Bon-Ton, having held a variety of leadership roles in retail companies throughout his career. Most recently, he served as CIO and executive VP, distribution, real estate and facilities for Nine West Holdings, Inc.   

  • Report: E-commerce fraud is set to explode

    Fraudsters are giving retailers another issue to contend with — and many aren’t prepared.    In 2017, there was a 200% increase in credit card testing, a tactic used by fraudsters where they test stolen credit card numbers with small incremental purchases before making large-dollar purchases on the card. This was an increase compared to the same quarter in 2016, according to new data from Radial.   

  • Study: Data must ‘deliver’ in the age of personalization

    Companies are adopting more solutions to gain a 360-degree view of each customer.   While 88% of companies believe their investments help their organization understand customer needs, only 61% of consumers agree — a gap that is costing retailers $62 billion a year, according to research from Talend. The provider of cloud and big data integration software surveyed 361 IT leaders and 1,094 consumers in the United States, the U.K., France, and Germany.   

  • Go Beyond Omnichannel to Create a True, Single View of Your Company

    Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities.   

  • Fashion retailer moves data out of the ‘lake’ and into the cloud

    Harnessing customer-specific data is paramount for RueLaLa to engage shoppers and foster long-term customer relationships.  
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