Business Analytics

Mobile marketing platform provider OtherLevels has some advice for retailers looking to looking boost usage rates of their consumer apps.

According to the company’s “2015 Mobile Retail Messaging Study,” regular mobile messaging can increase consumer usage of retail apps.

San Francisco – Marketers and consumers are both discovering mobile apps in a big way.

According to the second Mobile App Advertising Trends Report from marketing technology provider Kenshoo, marketers increased their investment in mobile apps 293% in June 2015, compared to the same period a year earlier.

This increased investment followed a 346% increase consumer mobile app installs and 32% increase in click-to-install rate.

Toys”R”Us says a planned decrease in promotions led the retailer to report a drop in same store sales in the second quarter.

The retailer singled out declines in the baby, entertainment and seasonal categories as contributing to the comp drop as well.However new CEO Dave Brandon sounded a positive tone regarding the company’s profit potential.

Vancouver – Despite a healthy increase in net revenue, net income slipped at Lululemon Athletica during the second quarter of fiscal 2015.

Net income dropped 2% to $47.67 million from $48.75 million, with higher costs and expenses driving down profits.

Net revenue grew 16% to $453.01 million from $390.7 million, aided by an 11% increase in total comparable sales. This encompassed a 6% increase in same-store sales and 35% increase in direct-to-consumer sales.

Philadelphia – U.S. e-commerce showed signs of vitality in the second quarter of 2015.

According to a new study from Monetate, conversion rates, average order value (AOV), and revenue per session all made quarter-over-quarter and year-over-year improvements.

This demonstrates a trend toward recovery compared to first quarter 2015 when there were steady declines across these key metrics.

Gymboree increased same store sales and profit in the second quarter, but the kids' retailer still plans to close dozens of stores and sell a distribution center.

Lynnwood, Wash. -- It was tough going for Zumiez Inc. in the second quarter as its profit fell 57% amid increased promotional activity.

The skate and surf apparel retailer reported net income of $3.2 million in the quarter, compared to net income of $7.5 million in the year-ago period. The results included include costs of approximately $0.4 million, for charges associated with the acquisition of Blue Tomato.

Total net sales for the quarter increased 1.8% to $179.8 million, from $176.7 million a year ago.

Montreal - Dollarama Inc. is reporting a significant increase net earnings and sales for the second quarter of fiscal 2016.

 Gross margin improvements and a reduction in selling, general and administrative (SG&A) expenses as a percentage of sales drove net earnings to $95.5 million, up 39% from $68.9 million.

The Woodlands, Texas – Conn’s Inc. named a new CEO as part of a planned succession, and also announced it beat Wall Street expectations for profit in the second quarter.

Following a year-long repositioning initiative, Conn’s has appointed Norman Miller to serve as CEO and president.

Miller brings more than 30 years of business leadership experience, most recently serving as president of Sears Automotive, and as president and COO of DFC Global Corp.

Ankeny, Iowa – Cost controls helped Casey’s General Stores Inc. boost profit even as revenue fell in its first quarter.

Net earnings grew 23% to $61.8 million from $50.1 million, driven by a significant decline in cost of goods sold.

Total revenue dropped 10% to $2.05 billion, from $2.29 billion. Fuel price volatility negatively impacted revenue results.

Casey’s annual goal is to build or acquire 75 to 113 stores, replace 10 existing locations and perform major remodels on 100 existing locations.